What is Product Photography?

Product photography uses specific techniques to showcases products in a beautiful way and entice potential buyers to get specific products.

Product photography is an important a part of online & offline marketing for successful brochures, catalogues, magazine ads, billboards, online ads and company websites, specifically when selling products direct to the consumer.

Ecommerce Product Photography

There are 2 Types of Ecommerce Product Photography

The first one clean-cut, white background, only Product-images. These should include your featured product & a variety of images showcasing your product from different angles.

The 2nd is in-context or lifestyle photos that show your product getting used in its intended environment or alongside complementing products. Here’s an equivalent product during a lifestyle or in-context shot. Only Product-Images.

Product Photography
Product Photography
Product Photography

Product Photography Steps


Fix the lighting in the right way. You should let in as much light as possible, depending on whether you want a feel of natural or artificial light.


After setting up the lighting, turn on the camera and change the setting to macro, If you make use of an SLR camera. The macro lens is ideal for small products.


Arrange the products before taking the photographs. Try to place them near natural light unless you are photographing outside.


Take on the Right Techniques for Capturing Product Photos Competently.

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